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An in-depth guide to migrating from IAB Content Taxonomy 2.2 to 3.0 — with expanded CTV, podcast, game, and app categories, richer news classification, and a detailed taxonomy mapping strategy using descriptive vectors.
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Discover the key changes from IAB Content Taxonomy 3.0 to 3.1. Our analysis details new categories, parent ID fixes, and name updates to help you keep your ad tech systems current.- Published on
What changed between IAB Content Taxonomy 2.0 and 2.1: no categories were added or removed, but many nodes gained the new SCD (Special Category Data) extension and what that means for data handling in the supply chain.- Published on
What changed between IAB Content Taxonomy 2.1 and 2.2: introduction of Sensitive Topics and a four-level Brand Suitability & Risk framework that lets advertisers and platforms be more nuanced about what content is appropriate for ads.